What is SEO and Why Does It Matter?



Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages. This is where your business will get found, or be lost in the world of “second page and beyond.” Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you are online to your customers.


Still confused? Basically, SEO is the process of tweaking your website, blog and other online content so that Google, Bing and other search engines will put you at the top of the search results page when customers start looking for you online.


Basic SEO terms


SERP

Stands for Search Engine Results Page. The list of results that search engines formulate and present to the user after a search is made. Your SERP rank is where your website/content appears on the list of results.


Backlink

When one webpage hyperlinks to another website; very popular in blogging and creative writing. The more backlinks your website gets, the better your SERP rank!


Keyword

A word or phrase that a consumer enters in search. Your website and content should be optimized to draw in the consumers who are searching for specific keywords. E.g “best hairdresser Texas”


Metadata

Data that tells the search engines what your web page/content is about. This helps the search engine algorithms know if your content is relevant to what the consumer is looking for.


Why does SEO matter to my business?


If you’re thinking “well, that doesn’t matter for my business,” then you’re wrong! Optimizing your website and blog content with the right keywords, meta data and other SEO factors will be hugely beneficial to your business.

If you play your SEO cards right, it will get your business found when customers ask Google and Bing about things relevant to your business. If you’re a Texan hairdresser, SEO can help you be found whether local Texans are searching “www.yourhairdresser.com (you)” or “best hairdresser Texas,” or even “where should I get my hair cut?”!