How to Avoid Having an Ugly Website



Websites are important for every business. In today’s digital age, having accessible online information is crucial for success. Just having a website isn’t enough, though. What matters is what’s on your website.

Website content needs to be geared toward making the consumer want to interact and engage with it. So, let’s take a look at what not to do when creating an appealing website, and I’ll show you what you should do instead along the way.

You’ve read this far for one of three reasons:

  • You want to learn how to optimize your website for the best consumer engagement and interaction

  • You’re worried that your website is ugly and came here for peace of mind that it isn’t

  • You had nothing better to do and the catchy title of this article made you blow a little air out of your nose, which, in today’s digital age, translates to one “lol”

No matter the reason, you’re here for a solution, so let’s dive right in. Before we discuss any more, take a look at this website: http://thebiguglywebsite.com/. Don’t worry, it’s safe for work!

Are your eyes bleeding yet? I wouldn’t blame you.

We know your website can’t possibly look this bad, and we also know that this website is TRYING to look bad. Now, what are the chances you scrolled down to see what was listed on this site? If they gave out a million dollars at the bottom for clicking a link, chances are that you wouldn’t have walked away with a penny.

Why is this? Consumers don’t want to engage with unattractive content. Think of your own website content for a moment. If somebody looked at it and felt the same way you just felt, do you think they would stay and interact with it? Probably not.


Start by thinking of all the things you’ve hated on websites you’ve visited in the past. Chances are, one or more of these was on your list. If they weren’t, they will be now.


1. Ugly domain


Do you find it easier to go back to a website with a simple domain like website.com (an example), or do you prefer to type in randomwebsite123.org/data0=184/net%/ (another example)? You may be saying, “But hey, I just Google the name and click on the link!” Sure that might work for you usually, but would you be happy having to find your favorite and most visited websites by Googling them every single day? You’re better off having a website that people can remember if they choose to. A consumer’s first impression of a website is largely design-related, so don’t you think some of the people in that category want to see a neat and tidy domain? Of course they do!</