DNA BRAND VIDEO
The Power Of Video
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Not only do 96% of users say seeing a video about a product is helpful in the decision-making process, but nearly three-quarters of those who have seen a video about that product are more likely to buy it when ultimately making their decision
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WHY DNA FOR VIDEO?
1. A WIDER REACH
One of the most important benefits of using video marketing is expanded reach. Video marketing gives you access to free, enormous traffic sources like YouTube, Daily Motion, and Vimeo. It’s one of the most cost-effective ways to get the word out about your business.
2. BRING CUSTOMER TESTIMONIALS TO LIFE
Displaying customer testimonials is crucial to bolster your credibility and increase the likelihood of visitors becoming customers. Smart, strategic testimonials persuade visitors to do business with you better than you ever could on your own. A survey by EXPO, a video review site, revealed that users trust customer reviews almost 12 times more than statements from the businesses themselves.
3. INJECT PERSONALITY INTO YOUR MARKETING MESSAGES
Video is one of the best ways to inject your personality into your marketing messages, build trust, and connect with viewers on an emotional level.
A lot of written copy comes off as boring and sterile. It’s about as exciting as watching paint dry. And then you get marketers who take it to the extreme, hyping and highlighting everything in capital letters… and completely turning off visitors in the process.
4. MORE MEMORABLE THAN WRITTEN CONTENT
Do you remember the last Google AdWords ad that popped up in your web browser?
Me neither. We’re exposed to thousands of marketing messages online every day. Most of them don’t even register. Internet users are becoming increasingly “blind” to banner ads; our minds ignore them on a subconscious level. Even if text-based content manages to catch our attention, it’s highly unlikely we’ll remember it for long or act on it.
5. A SEO BOOST
Video appears in 70% of the top 100 search results listings, so using video to promote your business creates huge SEO advantages. Search engines like Google are rewarding video producers with free traffic and streams of qualified visitors that can turn into customers.
6. INCREASED CUSTOMER SATISFACTION AND FEWER RETURNS
Marketing online presents unique challenges: visitors aren’t always able to see how your product works, they can’t feel it with their own hands, and, if you’re selling apparel, they can’t try it on beforehand.
Using video can help you overcome those challenges and convert more visitors into buyers. You can show your product or service in use instead of telling users about how it works. It’s easier for users to visualize what you’re selling and how using it could help them.
7. CREATE AN EFFORTLESS, PERSONAL CONNECTION WITH USERS
How can you compete with visitors’ short attention spans, busy schedules, and thousands of other distractions?
Video can help. Reducing “friction” – visitors’ resistance to engaging with your content and becoming leads or buyers – is essential to make more sales online. Video helps you reduce friction as much as possible by making it easier for visitors to become buyers.